What You Need to Know about Customer Lifecycle Management

 

Every good customer service professional knows that these days, businesses such as tow truck Chantilly va does not aim for just closing a deal. Best companies build mutually beneficial relationships with customers that translate to higher customer lifetime value. This means happy customers are going to stick around those businesses for a while. Brand loyalty is of uttermost importance today.

Customer Lifecycle

A customer lifecycle is an outline of the steps taken by a customer as they progress through the marketing and sales funnel. It gives marketing, sales, and customer service teams a complete picture of the customer journey and highlights all areas that need improvement. Here are the stages of customer lifecycle’

Reach

At this stage, a customer first develops awareness of a company’s products and services. This awareness could have come from social media, advertisements, or even by a word of mouth from friends and family. The customer may or may not have an immediate need for the product or service. However, the key objective is to create the association needed between a brand and current or future needs.

Acquisition

While the previous stage was concerned with creating a loose association between a brand and customer needs, the acquisition stage is associated with deepening that association. At this stage, a customer learns more about the company’s offerings from visits to the website, conversations with sales representatives, or even by experienced or testing products available in store.

Conversion

This is the state where a purchase of a product or service occurs. It is very important to develop an understanding of the customer’s key purchasing criteria, and then position your products to have a clear advantage over what competitors can do.

Retention

Now that you have a customer who has already been acquired, the focus now is to help the customer drive satisfaction and value from your products and services. A company can achieve this with the use of surveys and phone calls, with the aim of understanding customer issues and addressing all the issues that arise. Customer retention is so important as we have seen from studies that it costs less to retain existing customers than it does to acquire new ones.

Loyalty

This is normally the last stage. It is where satisfied customers continue using your products or continue renewing their terms for subscription-based offerings. Loyal customers may opt for additional services or even purchase higher-priced options. In addition, loyal customers are very important as they continue recommending your products and services to others.

The customer lifecycle is extremely important, and we all should aim to understand it. Lifecycle should be seen as a whole and not segmented components. A business should not just be concerned about the acquisition at the early stages and forget the post-purchase stage. Doing so will make the business suffer in the long term. A business will successfully acquire new customers, but those customers will become unsatisfied and leave, creating customer churn. Businesses should always aim at improving and optimizing all the five lifecycle stages.

Personalities to Look for When Assembling a Content Team

Many marketers today are faced with the problem of not having the right people in their content team to promote businesses such as Vienna lawn care. Developing, executing, and measuring a content marketing plan can be a huge undertaking. When you are not adequately staffed, even the most well-written content marketing plan can suffer a huge problem.

It is important to have the right roles outlines and fulfilled by people who can deliver according to expectations.  Here are some of the personalities you need to fill, to have your content go according to plan.

The Taskmaster

This person of your project manager. Their sole responsibility is to ensure there is a successful execution of your projects and campaigns. They need to be highly creative, be proactive, and action-oriented. They are tasked with overseeing a lot of stuff done according to your expectations. The importance of a well-executed project manager comes to light when comparing high performing companies to low performing ones.

The Wordsmith

This person is tasked with the ability to write well and additionally, he is agile enough to do his duties in different voices and tones, based on different content topics as well as personas. They are tasked with bringing your ideas to life through language. They can create compelling work quickly and should be deadline-driven to ensure tasks are delivered within the set time and with the required quality.

The Grammar Geek

While the wordsmith is tasked with giving content life, the grammar geek is an editor whose responsibility is to make your brand look smart. They hold brand values high and serves as the champion for consistency and quality across all channels. They are tasked with ensuring the content you publish is free from all forms of errors. The grammar geek has a passion for language preferably in the language content that has to be published.

The Artist

The strongest content teams will always have someone who is tasked with the responsibility of turning data into beautiful visuals. This artist will support your content efforts by designing images, logos and infographics both online and in print, that adheres to the brand guidelines and style. Today’s landscape calls for compelling visuals as they are important to have your message published out there.

The Growth Hacker

It is always a good idea to have a master of numbers and data on your team. You will not be able to measure and analyze your ROI of your content marketing without having a growth hacker by your side. This person is a huge lover of metrics and methods such as A/B testing. A good growth hacker works more with data and has a passion to find gaps and value in data, to bring the best decisions that available data can provide. They will help a team on how to funnels time and talent as well as resources into the right actions to produce the right results. Remember, what makes a team great is the composition of different talents together.

The Ultimate Guide to Doing Local Marketing

Today, with the help of Google, you may find yourself moving to a city you are not familiar with and you get settled quickly. If you want to find a spot that offers local parking enforcement, Google and other search engines can quickly deliver you the results you need. If you have a business that serves a local audience and has several services, or it’s based on a brick and mortar setup, you need to embrace local marketing to ensure it’s fully discoverable.

What is Local Marketing

Local marketing is a marketing strategy that targets consumers and those consumers within a certain radius of a physical location of a business. If you have a brick and mortar business operating in a certain location, you need to pay close attention to local marketing as it can deliver you the results you need. It is a form of marketing that can work for any brand that has a physical location, and it becomes even more important for locally based businesses that serve people in the local areas

The key to having a successful rollout of local marketing is sharpening your resources and accurately defining your buyer personas. This process helps you better understand your target audience’s demographic and psychographic information. It is important location data that can help you in pinpointing where to funnel your local marketing energy and strategy.

If you want to roll out local marketing, here are a couple of things you need to implement;

Ensure your website is mobile-friendly

At this point, you will probably not be surprised that half of the world’s traffic happens on mobile devices. 61 percent of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. This shows having a mobile-friendly site is key to attracting new businesses especially local customers. Mobile-friendly sites have a seamless loading, especially when accessed via mobile. They will often show bigger text, menus, form fields, buttons, and make the browsing experience to be smooth.

Localize your website

Localizing a website involves making the web content relevant to your local audience and customer base. You will need to add location-based terms to your website. Your homepage could read something like “Best SEO service provider in Vienna. You will need to localize your web content wherever relevant and also keep the language consistent between your social media, website, and digital ads. Additionally, you will need to add location pages to your website. This is going to be very important if you have more than one brick and mortar location

Invest in Local SEO

Local searches lead 50 percent of mobile visitors to visit stores within 24 hours. However, this would not be possible without local SEO. Local SEO deals with optimizing your website to rank for locally relevant keyword terms as well as keywords. One important tool to achieving that is Google Trends which can help you to identify what terms are popular in your location concerning your industry. Additionally, you can localize your website and create local content as well. Work on promoting local gatherings and events that are in your area.

Ways Startups Can Drive Massive Organic Growth

As a towing service startup, you may be tempted to look at established companies in your area and believe you have no chance at all of beating them. They have all it takes to become a big company – reputation, reach and budget, and can acquire and retain customers easily. However, no matter where you are at, and how much money you got, with a sustained and focused plan, you can organically grow your audience and reputation, as well as customer base, and set yourself on the path to delivering big results.

Organic Growth

Organic growth refers to the growth that comes as a result of efforts achieved through internal efforts within a company – such as by means of creating effective and higher-converting marketing content, retaining more customers and increasing sales. Essentially, organic growth is that growth that is achieved by a company, as compared to the growth that a company achieves as a result of mergers and acquisition or rounds of funding.

Organic growth is very important in helping a company achieve a higher return. However, it takes longer to achieve, because it involves upfront marketing, sales and investing in customer service. One third of new businesses makes it to ten years, while 20n percent of startups survive past 2 months.

If you are looking for organic growth for your business, here are a couple of things you can consider.

Invest in long term content creation

This one needs no shortcut. Successful businesses of any size work hard in understanding the profit is a long term thing. You may consider longer blog posts that can help you generate more leads as compared to shorter ones. 56 percent of marketers have increased spending on content marketing over the last few years. If you switch to content marketing, cost per lead will drastically reduce. Business websites that have active blog have shown to have 400 percent more indexed pages and 97 percent more inbound links, and as a result, experience more visitors.

Strategize for growth

Success and growth takes careful planning. You must ensure you have a clear idea of what you need to do and what it takes to accomplish what you want to accomplish. You must have a better and more focused content strategy than your nearest competitor. To optimize for growth, you must build your strategy around pillar and cluster content, improve on your SEO, provide better user navigation and do more backlinks. Additionally, work on building vital relations. There are billions of people online all looking for various products and services, and with good positioning, you stand a good chance to serve them and make profits.

Use technology to work smarter

You need to find tips, tools and services that can simplify your growth. You must make A/B testing and conversion rate optimization to be part of everything you do. Work on crafting a strategy around your email, content and landing pages. Avoid competing for the highest rated keywords and instead focus on lower volume keywords which also have higher conversions. Make long tail keywords your friend and work towards ensuring you can get first place rankings on them

What You Need to Know About Media Planning

For any business such as cleaning services company to be successful today, no matter its type, size, or industry, it must be able to create and share media content – such as images, video, and infographics with its prospects and customers. Doing so by large plays a huge role in boosting brand awareness, engagements, and conversions as well as revenue.  The media content plays a role in helping businesses stand out from the competition.

For a business to be able to use its media in the most appropriate manner, there needs to be solid media planning.

Media Planning

Media planning refers to the process of determining how, when, and where as well as why your business will share media content to its target audience. The whole process involves making a decision on what media will be shared via different channels and platforms to boost reach, engagements, and conversions. Based on the definition above, we can understand media planning has many different components and this shows why the process can be difficult to get right.

There are many benefits of media planning which include the following;

You get to know your target audience on a deeper level and this can help you to effectively reach them on the channels they are found. Additionally, you get the chance to decide on which media channels and platforms to use. You will also make a decision on the timing and frequency of the media content you want to publish. With appropriate media planning, you will keep up with the latest media trends while sticking to your budget.

To perform the right media planning, here are a couple of things you must get right.

Conduct Market Research

While developing a media strategy, the first step you will need is to conduct market research. Market research will help you tailor your content so as to show the right results and media to your prospects. You will need to create and study your buyer persona and develop an understanding of who your target audience and customers are. Doing so will help you determine what media would be the most successful in getting your message to your prospects.

Come up with Objectives

The next step of the process is stating your media planning objectives. As with anything involving marketing, it is important to have a firm objective. You need to keep your goals in mind to help you effectively navigate the process. You must strengthen cross-team collaboration and streamline the process of publishing and distributing your content. Additionally, improve your media distribution timeline to ensure your content is shared effectively and in a timely manner.

Implement your media plan

Once you have everything set up, the next step is to implement your media plan. You must ensure all parties who need to be aware of the plan have the necessary details to help you in executing the plan effectively. Additionally, it would be beneficial to share the contact details of those involved in media planning. When you roll out the process, you must put in place a plan to evaluate your success. Evaluating this success should be     tied directly to the business goals you had earlier set.

 

 

 

New Customer Onboarding Best Practices

In this unpredictable world, only the adaptable, not the strong, will survive. In the world of business, this theory strongly applies. Your company is an organism, that requires sustenance to grow. Customer onboarding and service is your sustenance. When you follow the best practices in modern onboarding, your company will expand and grow. The Digital revolution has changed the way to di business and you must adapt, else you will be left out.

If you are looking forward to onboard for your organization, here are a couple of best onboarding tips you should follow.

Define expectations and set milestones

You should be a huge advocate of asking as many questions as possible especially when engaging with people you want to bring on board. We are living in an era of customer success and the people you bring on board should be able to define customer success as well. They must be able to define what they want out of your engagement.

Customize the experience

You will be overwhelmed with a wealth of ideas on how to make customizations. You need to treat all customers with respect and make them feel highly valued. Consider your customer’s partners and make their onboarding process as smooth and specific as possible. If you have to create accounts, individualize each account, and define expectations in the right way. Regardless of the industry, you are in, consider giving the best experience.

Onboard your team

You need to have a seamless onboarding of the whole team, not just the sales team. Makes sure everyone involved is listened to and their ideas are taken into consideration. If you can do an internal onboarding brief, it will aid in making your customers an integral part of the everyday function of your business. Additionally, it will help in aligning the team to ensure everything flows in the right manner.

Gather Data

Make data to be an integral part of your business. Great business decisions are today backed by data. Businesses are today highlighting and attributing their success to data collection and analysis, which aids them in making better business decisions. Data should also be a guiding factor in your onboarding process. With the baseline date, you will be able to compare progress and failure and adjust accordingly.

 

Focus on building relationships

Great businesses are built from strong partnerships. You need to understand business is an entity that comprises of different units. There are the business owners, and other shareholders including suppliers, customers, vendors, distributors, and your employees. All these entities must work together to realize success in your business.

Communicate

Good communication is one that is clear and free from any ambiguity. If you have to give instructions, ensure they are simple and clear, and there are no two ways of doing the same task. Ensure there is a clear line of authority and communication from the top management to line workers. You should also build a culture that promotes free communication and makes everyone in your company feel valued and appreciated.

Successful Marketing Requires Strategy

For any business to succeed, it must get its marketing right. Most companies say they know they need to market their products and services but are not quite sure the best ways to go about it. They may seek the help of a marketing agency when they feel they are ready to go. However, without clear goals and objectives, the resultant effort would not bear the right results. Growth never happens overnight, and to achieve your goals, you must show the right commitments through careful planning and commitment to stay on course to achieve your purpose.

You probably won’t be able to lose 10 pounds in a day, and the same, you might not be able to attract say 10 customers in a day. To reiterate the point, successful marketing requires strategy. Here are some tips on how to go about it, if you want to create a working strategy.

Brainstorm

You need to gather all relevant stakeholders together in a meeting, to share what needs to be done. Include people from different departments, C suite corporates, salespeople, departmental managers, and other staff, so that you can come up with objectives and goals to be met. You can go an extra step to interview customers to gain insight and feedback on what they need. Make the interaction a fruitful one, and appreciate their contribution.

Create a Roadmap

Once you have identified your desired outcome, you need to create a roadmap for getting there. Identify who your ideal customers are, what they need, and how you plan to deliver according to their needs. Take a deep dive into the marketing channels you need to achieve your goals – be it social media, email marketing, advertising, blogging, among others. You may need to work with some ambassadors and influencers to actualize your goals.

Implementation

Now that you have your goals set and have a plan in place, the next step of the process is implementation. Put your plan into action. Do the work and roll out your campaigns. Perform all required actions and analyze data you get from your actions, to see if whatever you have done is working or not. Make the required adjustments to ensure all expectations are met.

Make adjustments

You can come up with a marketing strategy for quick results or as a long-term strategy for what you what to achieve. It can be a focused effort or can comprise of different efforts that must work together and simultaneously to deliver results. Whatever you decide to work on, you need to create opportunities throughout the process to access and make adjustments as needed. The key strategy here is to make different adjustments as needed so that you always have working results. On areas where you are not performing as expected, be ready to make required adjustments and test results.

Remember that a marketing strategy is a plan and not a promise. The best way to implement your plan is through different testing. When something doesn’t work, there should be no room to lament. Learn as quickly as possible and get past your failures wiser and more determined to succeed.

Strategies to Grow and Expand Your Business

Getting new customers is not the only way to grow your business. In most cases, customers you already have are the best bet for growing your revenue. Many studies have pointed out that improving customer retention is one of the surest ways to improve the value of your company. Customers who have already purchased from you are most likely going to commit again to purchase further from you, especially if you offered a positive customer experience.

There is a different mix of strategies you can use to retain old customers and also acquire new ones, to realize the best benefits for your business. Here is how to go about it.

Ask for referrals

Attracting new customers to your business is never a bad idea. One sure way to go about it is to ask for referrals. These customers are already your target market and this means there are people in their social circles who are likely going to be your target market as well. All this makes them strong candidates to be your new customers. You may assume customers buying from you are passing a word or two about your business. However, the best way to go about it is to actively seek referrals.

Contain your costs

Another way of gaining more market traction is by expending your share of the market. However, this normally comes with an increase in your costs, and you may lack the money left to invest in your business and make profits. So, as you look for ways to grow, pay close attention to the costs associated with running your business and getting your products and services to your customers. You need to keep these costs as low as possible.

Extend your market reach

There is another way of growing your business by making your products or services available to a new pool of customers. You can open stores in new locations, be it physical or online, and ensure you place your products in front of your customers. You can also target a new demographic by identifying other groups who could use your products in a similar way to your initial target audience. You can also encourage new uses for your product.

Participate in Trade Shows

A strong trade show presence can be very beneficial in helping your business grow and also establishing yourself as a leader in your local industry. Trade shows bring people together who are interested in the type of products or services you offer. They will allow you to directly market what you have towards a large group of people who are without a doubt your target market. They will allow you to benefit from in-person interaction, and this will increase your ability to connect and convert potential customers.

If you are not interested in expanding to new markets and adding new services to your revenue stream, you can also grow your business by putting more focus on a single niche. Use the opportunity you get to dominate your market and dictate it.

Business Networking Strategies for Entrepreneurs

Starting a small business and working to ensure its success will require a lot of investments and resources in getting everything right. You will need to invest your rime, energy, and attention to promoting your company and building a professional support system. One of the best ways to go about it is to have a business networking system in place to accelerate your growth.

Before we can delve deeper, it’s important to understand what business networking strategies are.

What is Networking Strategies

When we talk about a networking strategy, we simply mean taking a strategic approach towards making professional connections and contacts. It involves meeting someone and exchanging valuable information and fostering and nurturing those connections to turn them into business relationships. People who are networking are simply looking to have business relationships that are mutually beneficial. There should be a lot being shared, in terms of information, resource, and skills.

Here are some ways to go about it, to establish lasting relations

Take every opportunity to meet new people

You need to utilize every information at your disposal to ensure you can meet new people. Never assume or miss a single person, as you will not have any idea whom you will be talking to. Different people will bring different aspects on the table so ensure you utilize every opportunity to learn.

Focus on helping

Additionally, you need to focus on how you can help. People will often go to networking events seeking to get help from others. That can be a wrong approach if your only aim is to get help from others. You also need to put your best foot forward and help others with information, skills, and other resources you have. As you go to these places to talk with others, it’s important to do your research and be fully equipped.

Find a community

An easy way to learn a lot is to get a community you can identify with. There are many free and populated communities that could be of great help to you. Ensure you set clear your networking goals and stick to them. It will start by setting a goal to visit one networking event and you will find yourself growing in the process.

Set objectives

You need to outline your objectives and target networking audience. There are always advantages associate with coming up with a strategic networking plan. Have your target networking audience and in place, set the events you want to visit. You can also network with your customers. Put yourself wherever your customers are, be it in trade shows, virtually, or at online forums.

Ask for introductions

It is also important to ask for introductions. People you already know can be very important and resourceful in recommending you to others who would also be beneficial. Make announcements about your business and ensure everyone knows what you do. It is important to also listen more than you speak. You will be able to learn a lot if you can be calm, more attentive, and giving the other person the opportunity to speak.