Today, with the help of Google, you may find yourself moving to a city you are not familiar with and you get settled quickly. If you want to find a spot that offers local parking enforcement, Google and other search engines can quickly deliver you the results you need. If you have a business that serves a local audience and has several services, or it’s based on a brick and mortar setup, you need to embrace local marketing to ensure it’s fully discoverable.
What is Local Marketing
Local marketing is a marketing strategy that targets consumers and those consumers within a certain radius of a physical location of a business. If you have a brick and mortar business operating in a certain location, you need to pay close attention to local marketing as it can deliver you the results you need. It is a form of marketing that can work for any brand that has a physical location, and it becomes even more important for locally based businesses that serve people in the local areas
The key to having a successful rollout of local marketing is sharpening your resources and accurately defining your buyer personas. This process helps you better understand your target audience’s demographic and psychographic information. It is important location data that can help you in pinpointing where to funnel your local marketing energy and strategy.
If you want to roll out local marketing, here are a couple of things you need to implement;
Ensure your website is mobile-friendly
At this point, you will probably not be surprised that half of the world’s traffic happens on mobile devices. 61 percent of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. This shows having a mobile-friendly site is key to attracting new businesses especially local customers. Mobile-friendly sites have a seamless loading, especially when accessed via mobile. They will often show bigger text, menus, form fields, buttons, and make the browsing experience to be smooth.
Localize your website
Localizing a website involves making the web content relevant to your local audience and customer base. You will need to add location-based terms to your website. Your homepage could read something like “Best SEO service provider in Vienna. You will need to localize your web content wherever relevant and also keep the language consistent between your social media, website, and digital ads. Additionally, you will need to add location pages to your website. This is going to be very important if you have more than one brick and mortar location
Invest in Local SEO
Local searches lead 50 percent of mobile visitors to visit stores within 24 hours. However, this would not be possible without local SEO. Local SEO deals with optimizing your website to rank for locally relevant keyword terms as well as keywords. One important tool to achieving that is Google Trends which can help you to identify what terms are popular in your location concerning your industry. Additionally, you can localize your website and create local content as well. Work on promoting local gatherings and events that are in your area.