As a towing service startup, you may be tempted to look at established companies in your area and believe you have no chance at all of beating them. They have all it takes to become a big company – reputation, reach and budget, and can acquire and retain customers easily. However, no matter where you are at, and how much money you got, with a sustained and focused plan, you can organically grow your audience and reputation, as well as customer base, and set yourself on the path to delivering big results.
Organic growth refers to the growth that comes as a result of efforts achieved through internal efforts within a company – such as by means of creating effective and higher-converting marketing content, retaining more customers and increasing sales. Essentially, organic growth is that growth that is achieved by a company, as compared to the growth that a company achieves as a result of mergers and acquisition or rounds of funding.
Organic growth is very important in helping a company achieve a higher return. However, it takes longer to achieve, because it involves upfront marketing, sales and investing in customer service. One third of new businesses makes it to ten years, while 20n percent of startups survive past 2 months.
If you are looking for organic growth for your business, here are a couple of things you can consider.
Invest in long term content creation
This one needs no shortcut. Successful businesses of any size work hard in understanding the profit is a long term thing. You may consider longer blog posts that can help you generate more leads as compared to shorter ones. 56 percent of marketers have increased spending on content marketing over the last few years. If you switch to content marketing, cost per lead will drastically reduce. Business websites that have active blog have shown to have 400 percent more indexed pages and 97 percent more inbound links, and as a result, experience more visitors.
Strategize for growth
Success and growth takes careful planning. You must ensure you have a clear idea of what you need to do and what it takes to accomplish what you want to accomplish. You must have a better and more focused content strategy than your nearest competitor. To optimize for growth, you must build your strategy around pillar and cluster content, improve on your SEO, provide better user navigation and do more backlinks. Additionally, work on building vital relations. There are billions of people online all looking for various products and services, and with good positioning, you stand a good chance to serve them and make profits.
Use technology to work smarter
You need to find tips, tools and services that can simplify your growth. You must make A/B testing and conversion rate optimization to be part of everything you do. Work on crafting a strategy around your email, content and landing pages. Avoid competing for the highest rated keywords and instead focus on lower volume keywords which also have higher conversions. Make long tail keywords your friend and work towards ensuring you can get first place rankings on them